Branding, positioning and media relations during Jaguar I-Pace launch
The concept car of Jaguar’s first full-electric performance SUV, the Jaguar I-Pace, was on a world-tour after the Geneva introduction. The Netherlands was one of the few countries to host an exclusive event to present the innovative car to a selection of Dutch automotive journalists.
CFF Communications was asked to organize the event. We invited journalists from leading news outlets for an exclusive sneak peak of the car, interviews with Jaguar’s Product and Design Managers, and a luxurious lunch at high-end venue De Wolfslaar.
To emphasize Jaguar’s electric DNA and experience in Formula E, the Jaguar I-TYPE2 was also present.
The exclusive event resulted in high-quality coverage in top tier automotive outlets, such as Autoweek, Carros and Autokampioen. It repositioned Jaguar from a traditional aspirational luxury car to advanced electronic frontrunner.
Branding, positioning and media relations during Jaguar I-Pace launch
The concept car of Jaguar’s first full-electric performance SUV, the Jaguar I-Pace, was on a world-tour after the Geneva introduction. The Netherlands was one of the few countries to host an exclusive event to present the innovative car to a selection of Dutch automotive journalists.
CFF Communications was asked to organize the event. We invited journalists from leading news outlets for an exclusive sneak peak of the car, interviews with Jaguar’s Product and Design Managers, and a luxurious lunch at high-end venue De Wolfslaar.
To emphasize Jaguar’s electric DNA and experience in Formula E, the Jaguar I-TYPE2 was also present.
The exclusive event resulted in high-quality coverage in top tier automotive outlets, such as Autoweek, Carros and Autokampioen. It repositioned Jaguar from a traditional aspirational luxury car to advanced electronic frontrunner.
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Work with us
Would you like to know more about what we can do specifically for your brand or organisation? If so, please contact one of our people via +31 (0)20 575 40 10 or leave a call back request.