CFF Communications – Behind the Scenes #11
Dear all,
As we near the end of a year like no other, we look back on the projects we have been involved in and clients we have worked for with great pride. All businesses have been affected by Covid-19, with no exception, just like it has impacted all our personal lives in the past year. And although we should expect the effects to continue into the new year, there is also hope. A vaccine is about to be rolled-out, and we have all adapted, even though there is no guide on how to do that. Activity has bounced back for many of our clients and we have our pipeline well filled.
Despite the challenges, we have been helping our clients through critical times, which means that we look back at a busy year. From our home offices mostly, we continue to work even during the festive season, as we notice companies are gearing up for next year.
We saw activity on the capital markets picking up. Many of the companies we work for have organized an all-digital Capital Markets Day or AGM, or are preparing for one in the beginning of 2021, as they understand visibility might have become even more important than before. Explaining what’s going on, how the pandemic is affecting business and even more importantly, looking beyond and sharing strategies and ambitions for the future. And with just as much energy and drive as before, we work on trading updates, annual reports and equity stories for our clients.
In our previous update, we talked about the sponsorship deal between CM.com and the CM.com Circuit Zandvoort, following their Euronext listing in the beginning of the year – a transaction that was awarded with the title ECM Deal of the Year 2020 at the Dutch M&A Awards. We also wrote about our support for HEMA in a deal with their creditors, and now that final agreement has been reached with a consortium of Parcom and Mississippi Ventures of the Van Eerd family, HEMA can look forward to 2021 with great confidence. These and other highlights, including the IPOs of JDE Peet’s and CM.com, you can find in our highlights on LinkedIn.
As we wrap up the year, we wanted to share some case studies from our branding practice. As some of you remember, we announced the broadening of our offering with brand communications about a year ago:
And even in the current lockdown, exciting, innovative, inspiring and festive events and announcements are being made. Below, you’ll learn how we recently supported The Ocean Cleanup, PUMA and Good Catch!
Thank you so much for your trust in the people of CFF Communications. We wish you a prosperous, healthy, and happy new year, and we’re looking forward to supporting you next year!
On behalf of the whole CFF Communications team,
Uneke Dekkers
Cool news from The Ocean Cleanup
Despite the Covid-19 pandemic which caused delays at The Ocean Cleanup’s ocean and river projects, the non-profit organization had good news to share in 2020 as well. In October, The Ocean Cleanup introduced the first product made with ocean plastic pollution to help fund the continuation of the cleanup. The organization took its first batch of plastic certified from the Great Pacific Garbage Patch, recycled it, and turned it into something useful and durable: sunglasses.
So far The Ocean Cleanup has realized over 200,000 football fields worth of ocean cleaning with The Ocean Cleanup sunglasses contributions.
Corona-proof events for PUMA
In light of the Covid-19 pandemic, many of our physical events were converted to digital alternatives. But for some of our clients, we were still able to organize a physical event. In the summer period, when the contamination risk was at its lowest, we were asked to organize an influencer event for PUMA, in line with the guidelines of the Dutch public health authority RIVM of course – a tough challenge that we happily accepted.
We organized a product training where staff members from Intersport learned all the ins and outs of the new fitness collection. First, they received a product training, to learn more about the new collection. Then, they were allowed to put their own brand new outfit to the test in the open air.
We learned that event organization during a pandemic requires a whole new dimension of organizational considerations, including maintaining the mandatory social distance, proper ventilation, and informing participants about the restrictions and requirements in the best possible way. All in all, the product training was a great success, resulting in a lot of positive feedback from the participants.
New Client: Good Catch!
Good Catch is the latest client for CFF’s branding team. We are super excited to start working for this revolutionary, super tasty, chef-developed plant-based alternative for fish and shellfish. Good Catch’s products provide the taste, texture and experience of fish and shellfish without harming the environment. Also, their products are gluten- and dairy-free.
CFF Communications has been asked to develop an introduction campaign for the Dutch market that will also make use of (micro) influencers. The products are expected to be introduced in Dutch supermarket in Q1 2021, a campaign to boost demand will be launched in this period as well. New Client: Good Catch!
About CFF Communications
CFF Communications was founded in 1993 and has since become the leading financial and corporate communications agency in the Netherlands, with almost 40 professionals. Armed with many years of experience, a diverse team of specialists and our international network, we offer custom-made advice and practical support. We combine expertise on all fronts: from media relations to financial PR and from public affairs to branding and media monitoring. This is how we realise the best long-term solution for every unique situation. >> Read more