CFF Communications strengthens its position with new Brand Communications service

Top Dutch agency merges with Grayling Nederland, expanding their service offering by adding an experienced team of consultants

Communications agency CFF Communications, market leader in financial and corporate communication, announce today that they are expanding their offering to include Brand communications. The agency is merging with sister company Grayling Nederland, who bring with them a wide portfolio of consumer brands as well as many years of expertise. Both companies sit within the Huntsworth Group, headquartered in London.

Today the agency announce all clients and employees of Grayling Nederland will transfer to CFF Communications. The merger with Grayling allows  CFF Communications to offer its clients services like Brand PR, Social Media and Influencer Marketing.  The decision comes shortly after CFF Communications formalised  its Public Affairs practice earlier in the year, which is now led by Jan Willem Blok. Niels Broekhof, formally Grayling Nederland’s Managing Director, will be responsible for the new activities, as Director Brand Communications.

Uneke Dekkers, Managing Director at CFF Communications: “With the Grayling team, we are better equipped to offer our existing and future clients a broad array of communications services. Lines between disciplines are blurring. Now, when we speak to clients about their communications strategies they want to know we can deliver an integrated communications service that caters to all stakeholder groups. This does not mean we are becoming generalists. Many of our clients stay with us because we are specialised in certain fields. We believe this expansion will help us continue offering clients a complete and quality service.”

Established in 1993, CFF Communications has evolved to become the leading agency for financial and corporate communication in the Netherlands. With a dedicated team of 40 professionals, the agency delivers quality services including media relations, crisis communications, investor relations, media monitoring, public affairs and content creation. CFF Communications is also the leading agency for the communication of IPOs on Euronext Amsterdam. For the last 23 years, former Grayling Nederland has worked with top brands in the automotive, technology, retail and hospitality sector. The newly named CFF Communications Brand team will continue supporting  leading international brands with creative campaign creation and execution.